Pay Per Click
If you’re a known business owner, you must have heard PPC tons of times from everyone who’s helping you promote your business. If you are still unaware of what these terms mean and how they can help you amp up your business promotion tactics, you’re just in time! Because that’s exactly what we will be over viewing today
Pay per click simply means the sum of money you pay to any chosen platform/ website that plays a provided advertisement for your business. Pay per click PPC is an online advertising model where you are the advertiser paying the publisher every time you’re advertising/ website link is clicked on by the viewer
Before you get too overwhelmed about spending too much money, let’s get in to the advantages pay per click will bring towards you and change your entire perspective about it being not useful
1. You only pay for clicks:
You don’t have to worry about paying for every viewer that comes across your ad and just have to pay for the click a viewer does while viewing the specific video/ website you made your agreement with. Which means you only pay when a user actually reaches your website, indicating good value for money and less loss. So making your ads catchy and intriguing for your viewer plays a key role here!
2. Traffic is targeted:
Getting to the correct audience can be too hectic. But with your pay per click tactic, a vast majority is targeted and the chances of you getting the serious customers are higher. This will also help you in learning more about your targeted audience. Not only this, but since with PPC you are the one in control, you can also choose your audience according to language, device, location to avoid any barriers and cut straight to the chase!
3. Fast measurable results:
There is no doubt in agreeing that social media platforms are the best forms of promotions. The results using PPC are easy to measure effectively and hence, the results with PPC will not be disappointing for you as you will see the impact of your efforts almost immediately!
4. Contributes to Business Goals:
PPC helps you achieve a huge number of business and marketing goals as it has a flexible range from high end brands advertising to even a small start-up. As you are the one running your campaigns, PPC is easily customisable that allows you to make many small adjustments to improve what you observed and what works the best for you!
Read on to find out how you can stand out and give wings to your journey with pay per click watching it significantly impact your business and make your ads click worthy:
5. Know your audience:
As we previously discussed above, Pay per click allows you to have feasible features of measuring and tracking data. So, knowing your audience here plays a key role in order to create and design your templates and ads according to the collected data which will then specifically give you closure towards your targeted audience and the genre attached to them
6. Take your advertisements seriously:
It is vital and necessary to pay close attention while you are designing your advertisement. “Treat to the eyes” will always lead you to more clicks that might not just be clicks but result in valuable customers too and likewise the value for money is guaranteed. When you know your audience, it gets easier to create something that will attract them. So your advertisements should not only be intriguing and fascinating to you but to your audience. Adding pop ups, questionnaires, visualization, animation, attractive colour palettes, effects etc. can really make your ads look extraordinary enough to only be good to see but good enough to view what more your business holds. This again, plays a huge role in increasing the clicks every time your advertisement pops up!
7. Focus on your headlines:
When you come across any advertisement, website, pamphlet or any resource that needs reading and visualization to help understand better, you might notice yourself reading the headlines I.e. the bold context first. It is important to make sure that the first thing that catches your audience’s eyes after the colour scheme is the headline popping up on top. The quality of your headline will draw the reader’s eye so spending more time on brainstorming good punchlines and headings will surely get you to what you are waiting for.
8. Give a little now, get a lot later:
There is no doubt in agreeing that every successful business has done a lot of sacrifices to reach where they are now. You are not guaranteed about your next step but with good strategies you are at least guaranteed that your next step is nearby. A diverse and vast population of the world becomes one when certain words are seen.
Offering your potential customers packages, deals or something free gives them a risk free way of seeing how your company is in action and customer-friendly. This can be anything from free demos, free trials to “50% off for first 50 customers”. Following this tactic, creates a commitment principle between you and your customer who will be then willing to be a regular customer boosting up your sales next time
If you are still unsure about your little sacrifice, you must have heard about Netflix that gives one month free trial to their viewers allowing them to watch and stream an extraordinary amount of TV series and movies. There’s always a reason why a certain business becomes the audience’s favourite!
9. Use direct language:
Using direct language and getting personal with your audience can increase the number of clicks and investments your audience has to offer. Use terms and phrases like; “are you tired of overspending on mattresses?- Try our budget friendly all in one mattress…”
This creates a good understanding and conversation for the reader who relates to what is written!
If you are convinced about introducing PPC to nurture your business, trust your gut here. All these principles together will create and exhibit a great ad and the results will be fine enough to speak for themselves!