When it comes to online advertising, many businesses put all their eggs in one basket by relying solely on Google Ads. While this platform can be extremely effective, it’s also easy to make costly mistakes if you’re not careful. Here are some common Google Ads mistakes to avoid when running a campaign:
1. NOT TARGETING THE RIGHT AUDIENCE:
One of the biggest mistakes businesses make with Google Ads is not targeting the right audience. This can lead to a lot of wasted money on ads that no one sees. Make sure you take the time to research your target audience and target them specifically with your ads. By reaching individuals who are using apps, watching videos, or browsing webpages, an audience group targeting can improve the effectiveness of your campaign. To help both users and marketers have a better experience, read the personalized advertising policy, previously known as interest-based advertising. Understanding the right audience and target market not only boosts revenue but also facilitates relationship building and improved customer communications.
2. NOT USING THE RIGHT KEYWORDS:
Another common mistake is not using the right branded keywords. It’s important to use keywords that are relevant to your business and that people are actually searching for. Otherwise, your ads will not be seen by the right people and you will not get the results you’re hoping for. Bidding on your own branded terms is some of the cheapest traffic you can acquire from google ads. But it’s not just about the cost it’s also about visibility and conversions. Having a paid ad along with your organic listing on search results leads to more clicks. Google has found that running ads on random terms will increase your traffic. And since you get to control the message and landing page, you’ll also see higher conversion rates.
Read More About: what is PPC and CPC
3. NOT USING NEGATIVE KEYWORDS:
Negative keywords are also important to use in your Google Ads campaign. These are keywords that you don’t want your ads to show up for. This can help you avoid wasting money on ads that are not relevant to your business. Adding lots of negative keywords won’t hurt the performance of your campaigns in fact they will help you achieve high click-through rates and your ads will be looking relevant as people are searching. You can view existing negative keywords by selecting keywords and click on negative keywords at the top of the window. This will show you a list of the negative keywords that have been added to your campaign or ad group.
4. NOT SPLIT TESTING:
Split testing is another important aspect of Google Ads that many businesses overlook. This involves testing different versions of your ads to see which one performs the best. You also want to be testing new things and this includes your ad variations. If you only have one ad in each of your ad groups, you’re likely to be missing out big times. You absolutely should be testing your ads. Having two ads within each of your ad groups allows you to test different calls to action and messaging to see what works and what doesn’t work. There are also different types of ads you can create depending on the type of campaign you’re managing inside your google ads account This can help you to improve your campaign and get better results.
5. NOT TRACKING RESULTS:
Next up, one of the biggest mistakes businesses make with Google Ads is not tracking results. This means you won’t know if your campaign is successful or not and you won’t be able to make any necessary adjustments. Make sure you track results so you can optimize your campaign and get the most out of your investment. Spend enough time making sure that whatever campaign you are running, is successful for improved tracking. You usually, typically update your account without checking to see if the conversion data is correct. After a few care can monitor as much carefully as you can.
6. POOR LANDING PAGE EXPERIENCE:
If you’re really serious about getting the most out of your campaigns, then you really need to be starting with the landing pages. You need to think about where people land and then work from there. If you don’t have a suitable landing page, you might have to reconsider launching that new campaign. Rather than investing in something that won’t work, spend the time fixing your landing pages or at least setting up some quick optimization tests before you launch your campaign.
7. RELYING ON MACHINE LEARNING:
There are some great opportunities for automating aspects of your google ads account. Like automated bidding, responsive ads, and even smart campaigns. However, when it comes to google ads, it’s never a case of one size fits all. This is why experimenting is critical. You need to be testing different features and settings to ensure they provide the best results. This includes testing your ads, testing keywords, bids, and budgets right through to experimenting with new features and different types of campaigns. Experimenting helps to ensure, the changes you’re making are driving the results you need for your campaign. This is one of the major google ads mistakes to avoid.
8. LOCATION TAREGTING SETTINGS:
The seventh costliest and very common mistake seen with the setup of new google ads campaigns is the setup of location settings and the error that’s made here can be extremely costly. By default, people in or who show interest in, your selected areas are automatically targeted when establishing a pay-per-click campaign. Unfortunately, these preset options may enable users to see your ads far outside of the intended target audiences, which will lead to unwanted clicks and money wasted. Hence, excluding particular areas is the sensible course of action. For example; you might need to exclude Malaysia from your ads if your Australian clothing company is getting a lot of clicks from Malaysia. However, be careful to avoid losing prospective customers when doing so.
These were some of the most common google ad mistakes to avoid as one of the greatest tools you can use to expand your company is still Google ads. Primarily because it enables you to contact the appropriate individuals when they are searching for what you are selling. It can be challenging for many people to grow their campaigns and raise profits. Thus, when conducting a campaign, you should steer clear of the aforementioned mistakes with Google Ads. These will ensure that you not only produce more leads and sales without having to spend as much on these advertisements.